COOKIE POLICY

THE WHITE ROSE GUILD LIMITED

COOKIE POLICY

What is a cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.  By continuing to use our website you are agreeing to our use of cookies.  

Cookies we use

We use the following cookies:

• Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

• Analytical or performance cookies

These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functionality cookies

These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.  Some of these providers will use cookies to ensure the particular areas of the website work.

How can you manage your Cookies?

To manage cookies placed on your computer, mobile phone, tablet, or other device through your web browser settings, please consult your browser’s guide or visit www.allaboutcookies.org for more information.  Some browsers are more sophisticated than others in managing these technologies, so if you want greater controls, it would be worth comparing a few of them.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

You can find more information about the individual cookies we use and the purposes for which we use them below:

Cookie Title: gtag

Cookie Name: Google Analytics and Google Ads

Purpose: Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages / interactions with the website.

More information: 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Cookie Title: FB Pixel

Cookie Name: Facebook Pixel

Purpose: Facebook Pixel lets us use advertising features like audiences, conversions, targeting and optimization as well as Facebook Analytics data.

More information: 

https://www.facebook.com/business/help/471978536642445?id=1205376682832142

Cookie Title: Twitter card

Cookie Name: Twitter website snippet

Purpose: Whenever somebody lands on our site from a Twitter campaign, the website tag will fire and record the conversion data.

More information: 

https://developer.twitter.com/en/docs/twitter-for-websites/privacy

Cookie Title: Pinterest

Cookie Name: Pinterest website snippet

Purpose: The Pinterest tag is a piece of JavaScript code you put on your website to gather conversion insights and build audiences to target based on actions they’ve taken on your site.

More information: 

https://help.pinterest.com/en-gb/business/article/track-conversions-with-pinterest-tag